GoPro Launches Trade-Up Program

Do you have a previous-generation GoPro HERO camera that you want to upgrade? With GoPro's new Trade-Up Program users in the United States can experience the new cloud-connected GoPro. Starting April 11, existing GoPro owners can receive $100 off a new HERO5 Black, or $50 off a HERO5 Session when they trade in their old HERO camera.

To participate in this Trade-Up Program, visit the Trade-Up website, select the new camera of your choice, and follow the instructions to return your previous-generation GoPro HERO camera. Upon receiving the returned camera, GoPro will process the discount and ship you the new, connected HERO5 camera. Returned cameras will be recycled responsibly via zero landfill and recycling methods appropriate to material type.

“Our HERO5 cameras are the best we’ve ever made. And when paired with GoPro’s new software, they unlock the simplest, most powerful mobile storytelling solution yet,” said CJ Prober, GoPro’s Chief Operating Officer. “Our Trade-Up Program allows us to introduce existing customers to the modern GoPro experience and prepare our community for the new software enhancements ahead.”

HERO5 Black and HERO5 Session, which retail for MSRP $399.99 and $299.99, respectively, are the first generation GoPro cameras to offer cloud-connection with GoPro Plus and seamless connection with Capture and Quik apps. In addition to connectivity and editing functionality, HERO5 cameras incorporate industry-leading product features: