Sherco went all-out for the press launch of its model-year 2025 enduro bikes. Seeing as its motorcycles are manufactured in France, it fittingly decided to hold the intro there. Media folks were brought in from around the globe including the United States, Germany, Romania, and Australia, just to name a few. Mechanics had their hands full all day as morning rain created muddy conditions. Despite the terrain being slick in some areas, it was an enjoyable day of off-road riding. Without further ado, here are some behind-the-scenes images from our time experiencing the amazing SE Factory and SEF Factory models at the picturesque Le Hameau de Barboron venue.
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