Dirt Bikes

2025 Sherco Enduro Model Press Launch Photo Gallery

Behind the scenes at Sherco’s model year 2025 enduro bike intro in France.

August 16, 2024

Sherco went all-out for the press launch of its model-year 2025 enduro bikes. Seeing as its motorcycles are manufactured in France, it fittingly decided to hold the intro there. Media folks were brought in from around the globe including the United States, Germany, Romania, and Australia, just to name a few. Mechanics had their hands full all day as morning rain created muddy conditions. Despite the terrain being slick in some areas, it was an enjoyable day of off-road riding. Without further ado, here are some behind-the-scenes images from our time experiencing the amazing SE Factory and SEF Factory models at the picturesque Le Hameau de Barboron venue.

Full lineup of brand-new 2025 Sherco enduro bikes.Cody Johnston

Lorenzo Santolino’s racebike from the Dakar Rally.Cody Johnston

From left to right: Sherco’s 125 TY Long Ride, 125 ST-F Factory, and 300 ST-F Factory.Cody Johnston

Sherco swag and merchandise available for consumer purchase.Cody Johnston

After the airline lost my gear bag, Sherco was kind enough to provide a full set of Kenny riding gear.Cody Johnston

The daunting rain clouds responsible for making the terrain slippery for our morning rides.Cody Johnston

It was a bit muddy, but the 2025 Sherco SE Factory and SEF Factory models were up for it.Cody Johnston

Staging area for bikes between riding sessions.Cody Johnston

A dirty 2025 Sherco four-stroke after splashing around on the muddy mountainside.Cody Johnston

Sherco mechanics were busy all day long cleaning and maintaining the wave of blue machines getting them ready for more riding.Cody Johnston

Le Hameau de Barboron has multiple historic buildings to appreciate.Cody Johnston

Courtyard surrounded by amazing structures and scenery.Cody Johnston

This building served as the dining area for hungry riders and mechanics.Cody Johnston

A koi pond at the facility.Cody Johnston

Preparing bikes for washing after an epic day of riding.Cody Johnston