Virus Shop Tour

For the action sports world, athletes are always striving for newer and better things to get the upper advantage on their competition. Virus is taking the initiative here with their highly developed fabrics and materials. Their scientific approach brings three important elements to the athlete.

First off is their Cool Jade technology that actually has the ability to reduce the skins surface temperature anywhere from six to ten degrease Fahrenheit. Jade is a natural cooling element that has been used in jewelry for centuries without adversely affecting the skin. Nano technology allows the jade shavings to be woven into yarn—giving any Virus piece that features Cool Jade a cool-to-the-skin touch. We liked the refreshing feel when gearing up in the morning and receiving a mild chill.

Next Virus has their Coffee Char, which they designed just for cold weather use. By using recycled coffee beans, this technology insulates and traps heat. Similar to how the Cool Jade cools the skin, Coffee Char will raise the skins surface temperature up to ten degrease Fahrenheit. Providing a barrier from the cold and working with Virus' quick dry technology, maroon threaded performance wear can make those cold days just that much more bearable.

Virus' third technology here is Bioceramic, which is aimed at helping rejuvenate the body as well as fighting against fatigue when contact is made with the skin. The mineral compound found in Bioceramic is mined from deep pockets in the ocean off the coast of Japan. It works as an antioxidant, speeds up your metabolism and adds to the recovery of muscle and nerves. Other studies have also proven that it fights arthritis and helps relieve toxicities of the body.

Virus is helping athletes take down their competitors three elements at a time. We found this out when we stopped at their headquarters in Orange County for a quick tour/ schooling on their technical products.