SHIFT Launches 3LUE Label Gear on Ken Roczen at A1

SHIFT announced its global release of its new, limited edition 3LUE Label line that will be debuted on January 7 at Anaheim Stadium by multi-time 450 OD Champion, 250 SX Champion, and MX2 World Champion Ken Roczen. The all new 3LUE Label radically pushes the boundaries of performance and comfort while emerging as the world's most advanced racewear. Four years of development and testing have culminated in unmatched benefits across weight, fit, durability and moisture management.

“The collaboration working with SHIFT to launch the new 3LUE Label has been truly exciting," says Roczen. “There’s a really great cultural element to the brand that we’ve merged into a super-high performance jersey and pant that are truly next level products."

The 3LUE Label is being produced in extremely limited quantities (300 kits globally) and will be exclusively available at qualifying SHIFT retailers.